This is one of the most straightforward bullet points. The example above shows an interesting fact and then elaborates on how it relates to the offer.
#CONTL COMMAND FOR BULLET POINT HOW TO#
Learn how to turn "dead" content into serious sources of organic traffic by making a few small changes to crack into this important zone. This bullet starts with an interesting fact and follows it with an unexpected benefit that leverages it.Įxample (SEO Course): Nearly 2/3rds of all search engine clicks go to the first 6 results.
#CONTL COMMAND FOR BULLET POINT FREE#
The giveaway bullet involves dropping free information on your readers. In the example above, the reader must buy the product or live with the fact they might not ever know why they are possibly setting themselves up for lost trust and possible legal action.
(If you get this wrong you will lose trust and may even face legal action!) Only when they purchase your offer will they get the benefit and avoid any negative consequences that could be caused if they don't.Įxample (Affiliate Marketing Course) : What to never do when sharing affiliate links and why. You use this type of bullet point to heighten the reader's curiosity. This bullet point starts with a benefit and then offers a parenthetical elaboration on it. The bullets can be as clever as you want as long as they are in line with the theme. Themed sequence bullets could be something like, "The 5 Deadly Sins of Pay Per Click Advertising" or "The 5 Secrets of Growing Muscle." You'd present the secrets or sins (or whatever theme you use) in numbered bullets. Don't worry though, there are enough misconceptions out there in every niche.
Don't wrongfully contradict common assumptions unless you have proof. That's no better than the tabloids in front of the checkout at Walmart claiming Oprah, Joe Biden and Barack Obama are caught up in a love triangle. Obviously, you don't contradict assumptions just for shock value. They state 5 "myths" and contradict them with 5 "facts." The example above comes from the sales page for a book called " The Renegade Diet" (which I haven't tried and am in no way promoting). A/B test and find out what works best for your audience. There is no "best type of bullet point." Every market and product responds differently. I'm going to share some bullet styles you can use but it's up to you to test what works best for your audience. #7 Testing Is the Only Way to Really Know if Your Bullets Are Working Even though sales copy bends the rules of traditional grammar and formatting, this is one rule I always abide by. Using just two bullet points looks odd because we are taught in school that bullets should only be used for lists of 3 or more items. Studies show that readers tend to prefer groups of three and are more likely to read them all compared to longer lists. Three seems to be the perfect number for bullet points within email marketing campaigns because it allows you to make your point without getting too long winded. #6 Groups of Three Are Ideal in Emails and At End of Sales Pages Unless you’re selling real estate on Mars, you won’t need the persuasive power of all 105 bullets. That leaves you with 105 bullets to choose from. I recommend (and this is a direct steal from Ray Edward’s) that whenever your writing an important piece of sales copy that you write a minimum of 5 bullet points for each of the 21 types I’m about to show you. This is a very unique method that can have the same impact as a bulleted list when done properly (see image below). Site builders like Clickfunnels and Thrive Themes make this easy. You can use unique icons that give even more clarity to your bulleted points.
0 kommentar(er)
